BREATHING A NEW LIFE
INTO A BRAND
SM(06) / SPRING
FRIDAY / MAY 22, 2020
THE / PATH
Project / SEGA Rebrand
Course / Nature of Identity
SEGA is widely known for their impact in the gaming industry, but most of all, for their life changing message. To push individuals to reach outside of their comfort zone and towards the goals and achievements that they have always striven towards.
Deliverables / Rebrand, Identity Design
Instructor / Hunter Wimmer
By defining SEGA’s soul, we are able to truly understand what they stand for, always strive for improvement. I generated three keywords to guide the narrative for the new brand, while also keeping true to the original brand soul. I used Improvement, Tenacity, and Community. The new logo brings together the three main focus points that the brand represents, while focusing on the self improvement.
Click on these three books to check out the full process on this project.