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01 /

TITLE

BREATHING A NEW LIFE

INTO A BRAND

SM(06) / SPRING

FRIDAY / MAY 22, 2020

TO

THE / PATH

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Project / SEGA Rebrand
Course / Nature of Identity

Background /

SEGA is widely known for their impact in the gaming industry, but most of all, for their life changing message. To push individuals to reach outside of their comfort zone and towards the goals and achievements that they have always striven towards.

Deliverables / Rebrand, Identity Design

Instructor / Hunter Wimmer

Approach /

By defining SEGA’s soul, we are able to truly understand what they stand for, always strive for improvement. I generated three keywords to guide the narrative for the new brand, while also keeping true to the original brand soul. I used Improvement, Tenacity, and Community. The new logo brings together the three main focus points that the brand represents, while focusing on the self improvement.

DESTINATION

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Click on these three books to check out the full process on this project.

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